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AI Agents for Retail Ops: From Catalog to CRM

2025-07-05 AI Automation RetailTech

Agents shine when scoped tightly and wired into deterministic backends. This guide focuses on three lanes:

1. Catalog Ops: vision + text models to auto‑tag, enrich attributes, and flag low‑quality imagery. Keep a human‑in‑the‑loop and persist decisions to a queue.
2. CRM & Campaigns: turn segmentation intents into CEP/CDP audiences, generate variants, and push to WhatsApp/Email via APIs with guardrails.
3. Support & Returns: route intents, summarize cases, and draft responses while preserving policy constraints.

Reference Pattern

Event → Vectorize/Rules → Agent Plan → Tool Calls (ERP/OMS/CDP) → Review → Commit

Start with safe read‑only tools, add write paths behind feature flags, and log every tool invocation with redaction.